Dear Maple Leaf Foods,
Kudos to launching your “Country Naturals” products. The press says the products are “made only with authentic and recognizable ingredients like lemon juice, sea salt celery extract and vinegar – all of which are clearly labeled on the front of each package instead of the on the back.”
From a consumer perspective, this makes the ingredients in your other products seem highly questionable. Ditto for your “Natural Selections” deli line, which “contain no preservatives, artificial ingredients, or fillers.”
My point is, if “natural” is better, why aren’t all your food products made and labeled this way?
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Case #702750
Dear Miss Smith,
Thank you for contacting us, we appreciate your inquiry.
At Maple Leaf, our intent is to provide products for the needs of the many different groups of consumers in the marketplace. With that in mind, we have developed Schneider's Country Naturals for those consumers who have indicated an interest in product simplicity and 'no added preservatives'. At this time consumers have continued to express an interest in purchasing both the new Country Naturals items and those made in a more traditional way. We thank you for your interest in our products and the very positive comments about our initiative'.
If we can provide any further assistance, please do not hesitate to contact us at 1-877-567-5326.
Thank you for choosing Schneiders.
Sincerely,
Kim Lebrun
Consumer Response Representative
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