Building or renovating? Greenwashing lives here too.
Be prepared with this great article from Tristan Roberts at GreenBuildingAdvisor.com, who identifies nine tactics that companies use and how you can recognize them.
"...The 2011 Cone Green Gap Trend Tracker found that an 97% of Americans believe they know what common environmental marketing claims such as “green” or “environmentally friendly” mean. Apparently we have seen enough of these claims to know what they're all about.
But do we? Our interpretations are often inaccurate, according to the researchers. More than two in five of us (41%) erroneously believe that these terms mean a product has a beneficial impact on the environment. Only about one in three (29%) understand that these terms more accurately describe products with reduced environmental impact compared with competing products..."
(Image: TorontoLoftBlog)
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