Dear Aveeno,
Your AVEENO® POSITIVELY RADIANT® Skin Brightening Daily Scrub says it contains microbeads. What are they made from? Plastic microbeads pollute our waterways, where they become coated with PCBs and other toxins. Turtles, birds and fish often mistake them for food. I feel that a company wouldn't use words like "nature" and "natural" in their branding along with plastic ingredients, but I just want to be sure!
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Dear Kristina:
Thank you for contacting Johnson & Johnson Consumer Companies, Inc., makers of AVEENO® Skin Brightening Daily Scrub. It is always important to hear from our consumers, and we appreciate the time you have taken to contact us.
Our website offers a wealth of information on AVEENO® Skin Brightening Daily Scrub.
We invite you to revisit our website using the link below. Simply click on the link, or copy and paste it into your Web browser's menu bar. The link will bring you to a page on our website where you can obtain the answer to your question.
Again, thank you for your interest in our company. Should you have any comments or questions in the future, please contact us via our website www.aveeno.com or by calling our toll-free number, 1-866-428-3366. Our specialists are available Monday through Friday, 8:00 a.m. - 8:00 p.m. EST and will be happy to assist you.
Paige E.
Consumer Care Center
016145944A
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The Use of Microbeads in Personal Care Products
Microbeads are tiny balls used in exfoliating face and body washes. In personal care products they act to gently scrub away dead skin in much the same way a sponge would. Recently, concerns have been raised about the environmental impact of polyethylene microbeads and Our Safety & Care Commitment means we continually evolve our policies and products to reflect not only the latest science and new regulations, but also consumer views and concerns. Our goal is to give consumers peace of mind that our products are gentle on people and gentle on the environment.
Our Position on Microbeads
At the Johnson & Johnson Family of Consumer Companies, we are phasing out and will eliminate the use of polyethylene microbeads in our personal care products. We have stopped developing new products containing polyethylene microbeads and have been conducting environmental safety assessments of other alternatives. These assessments are part of our “informed substitution” approach, which helps ensure that the alternatives we choose are safe and environmentally sound, and that they provide consumers with a great experience. Our goal is to complete the first phase of reformulations by the end of 2015, which represents about half our products sold that contain microbeads. The timeline for the remaining products will be determined once our informed substitution assessments are complete.
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