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is it greenwash?

(green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service*

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Nature Valley Granola Bars

on April 14, 2011

General Mills granola bars ingredients natural flavor Nature Valley

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Natural Instincts

on April 13, 2011

Clairol hair colour Natural Instincts

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Garnier Fructis Pure Clean

on April 12, 2011

conditioner dyes Garnier Fructis Garnier Fructis Pure Clean L'oreal parabens shampoo silicones

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Stouffer's Frozen Entrees

on April 07, 2011

frozen food nestle preservatives stouffer's

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Quiznos Subs

on April 05, 2011

Be Green biodegradable compostable Eat Toasty packaging Quiznos Quiznos Subs

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Post Great Grains Cereal

on March 22, 2011

cereal Great Grains less processed Post Foods whole food

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Kellogg’s Cereals

on March 21, 2011

cereal Fruit Loops greenwash health claims Kellogg’s natural sugar

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Skippy Natural Peanut Butter

on March 16, 2011

FDA palm oil peanut butter Skippy Natural Skippy peanut butter vegetable oil

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Sunlight Green Clean

on March 14, 2011

biodegradable laundry laundry detergent Sunlight Sunlight Green Clean Unilever

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Staples FSC-Certified Eco-Responsible Multiuse Paper

on March 11, 2011

eco-paper FSC-certified office supplies recycled paper Staples

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PC Green Laundry Detergent

on March 10, 2011

detergent footprint packaging PC Green Laundry Detergent President's Choice

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Ultra Palmolive* pure+clear dishwashing liquids

on March 09, 2011

chemicals Colgate dishwashing liquid Palmolive pure+clear

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Burnbrae Farms Free Range Eggs

on March 08, 2011

burnbrae farms eggs free-range free-run omega 3 organic eggs

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